The Irish Hospice Foundation (IHF) is urging families to spread some magic this Christmas by feeding Santa’s hungry reindeer on the busiest night of the year.
Reindeer Food, a special recipe of oats and magic, is on sale for €2 in all MACE stores and branches of LloydsPharmacy around Ireland in the run up to Christmas – with all proceeds going to support The Irish Hospice Foundation.
All the boys and girls awaiting Santa’s important arrival should sprinkle a packet of reindeer food in the garden on Christmas Eve to guide Santa to their home. Rudolf and the rest of the hardworking reindeer will be able to keep their strength up as they enjoy the magical snack while Santa pops down the chimney.
RTÉ Radio 1 broadcaster and journalist John Murray launched the product today (November 16) and said, “The Irish Hospice Foundation is a fantastic charity and I’m delighted to support this festive campaign. I encourage the young, and young at heart, to pick up some magical Reindeer Food this Christmas and by doing so support Santa on his way and the Irish Hospice Foundation in its ongoing journey to provide the best care at end of life.”
Willie O’Byrne, Managing Director, BWG Foods (owners and operators of the MACE brand) said, “Ensuring funds for the continued good work of the Irish Hospice Foundation is as important as ensuring a supply of tasty food for Santa’s special reindeer helpers. As the Foundation’s newest charity partners, our MACE community stores will be assisting with the fundraising drive in the run up to Christmas and we hope all our loyal customers will lend their support to help people in need right across Ireland.”
Goretti Brady, Managing Director of LloydsPharmacy, commented: “The team at LloydsPharmacy are delighted to be able to help launch the Irish Hospice Foundation’s annual Reindeer Food drive. We are sure Santa and his Reindeer will join us in hoping this initiative enjoys every success in raising much needed funds for the IHF. The Reindeer food will be available in all LloydsPharmacy stores, so please pop in to your local LloydsPharmacy before Christmas Eve, to make sure Santa’s reindeer are fed!”
The Irish Hospice Foundation is a national charity dedicated to all matters relating to dying, death and bereavement in Ireland. For seven years now Reindeer Food has been the IHF’s biggest Christmas fundraiser and brings in vital funds to support this work.
CEO of the Irish Hospice Foundation Sharon Foley said, “By purchasing a packet of Reindeer Food you are helping to support our work, not just at Christmas but into 2015, as we strive to provide the best care at end of life for all.
“We would like to thank MACE and Lloyds Pharmacies for selling the product on our behalf and donating all proceeds to the Irish Hospice Foundation. We receive no core funding from the state so their support as our charity partners is so important.”
Irish Hospice Foundation, John Murray, LloydsPharmacy, MAce, Reindeer Food