Masks that Matter are sustainable cotton face masks to be used as an added layer of protection in light of the current Covid-19 pandemic. Irish fashion designer Aideen Bodkin founded Masks that Matter in March 2020 after selling out of a limited edition collection of Liberty Print face masks, with all proceeds from the first edition being donated to Irish Hospice Foundation. The Masks that Matter’s campaign aims to increase awareness of the need to keep people protected when out in public, while also highlighting the shortfall in charity donations in recent months.
Aideen wanted to produce a range of sustainable masks that were accessible and affordable to all, while also supporting Irish charities. Part of the proceeds from the sale of the masks will be shared among 3 Irish charities – Irish Hospice Foundation, The Marie Keating Foundation and Trócaire.