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From awareness to impact: How Adhere Digital helped Irish Hospice Foundation grow their digital presence

Choosing the right digital agency is crucial for charities that want to make a significant impact online and we were no different in Irish Hospice Foundation (IHF). We were looking for a digital agency that aligned with our organization’s values and goals. In particular we wanted an agency that had experience working within the NGO sector so they understood the unique challenges and opportunities in this space. We were introduced to a few agencies but couldn’t find any that suited until we were introduced to Adhere Digital by a mutual friend. We were immediately impressed with their experience working with charities in the past, like Amnesty International, Action Medical Research, the National Trust, and many more.

Initially Adhere Digital helped us with our Google Ads grant which needed an audit, and they restructured the entire account. Once the audit came back, it was great to sit down with the team and ask any questions we had. Digital marketing can get quite technical at this level, but the team are able to break it down and explain things very easily. They’ve set up tracking for various actions on our site, such as PDF downloads and donations, which has been incredibly helpful.

With their support, we’ve been able to use our Google Ads grant to further our core mission, which is providing information and support for those facing end of life or bereavement, as well as those who care for them, receive the care and support they need through education, research, and bereavement services.

Adhere Digital has also worked with us to promote a unique branch of our organization called Rosabel’s Rooms through Google Ads. Rosabels Rooms is a child loss project that was born in Galway and has now become a national initiative in partnership with us at IHF. They’ve helped us to reach out to bereaved parents and families throughout Ireland, which has been invaluable.

Overall, we’ve run over thirteen campaigns with Adhere Digital, from campaigns in conjunction with special IHF events and calls to promote our support and services to recruitment efforts. We are extremely grateful for the hard work and dedication that Adhere Digital has shown us throughout our relationship, and we look forward to continuing to work with them in the future. We’ve also been working with them on our tracking through our Google Ads, which has been a game-changer for our organization.

We would highly recommend Adhere Digital to any charities or fundraisers looking to optimise the spending of their Google Ad Grants.